Case Study
Bringing new mid-sized law firm market insights to life with Actionstep.
Actionstep is an established brand in the US market but needed to break into the Australian market. The business's unique selling point is automation for legal practice management software, presenting a key opportunity for several legal firms to optimise their day-to-day.
The Challenge
Actionstep wants to be truly recognised in Australia as an industry leader and a useful resource for Australian law firms. The business needed to boost awareness and build connections with their target market.
The Solution
To make an impact and make a statement with their brand, Actionstep came to us to access our legal audience of private practice law professionals and to build a report targeted at mid-size law firms (their target market).
Agile Market Intelligence designed, developed, and distributed a survey that targeted employees at mid-size law firms in Australia. We were able to collect relevant data for Actionstep and analyse the data to present a story to their team so that they could design and build a report to distribute on their channels.
Results
Thanks to the information gathered from the survey, Actionstep could produce a report that positioned themselves as thought leaders and supporters of mid-size law firms in Australia, establishing the brand in the Australian market. The business was also able to generate new leads from engaged consumers, thanks to opt-in detail sharing in the survey.
Read the full report on Actionstep’s website, here.
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