Learn how market research can shape your organisation's future.

What’s the difference between qualitative and quantitative research? We use both of these types of data research, but for different purposes.

Market intelligence is the gathering and analysing of data and information about the relevant market. Market intelligence can involve market research, but where market research aims to address a specific business problem, market intelligence’s goal is a more holistic understanding of the market.

Let's define market research—the process of questioning and understanding a target audience. It involves engaging directly with a business’s potential and current customers to better understand their needs and desires, as they relate to the business. Market research leads to insights.

The Net Promoter Score (NPS) is one of the metrics we use in market intelligence, so we're explaining how we calculate the score and what it means.

Brand tracking is the process of measuring brand perception, equity, and health over time.

What's the difference between opinion and sentiment in market research? We're diving in to explore the strengths of each.

One of the best ways to gather market research is with a survey, but how do they work and what do they teach us?

Brand tracking is useful, but knowing how to track awareness & perception can be a challenge itself. We're exploring some ways to measure brand awareness.