Agile Market Intelligence FAQs

Where does Agile Market Intelligence find its audiences?

The audiences we use for market research are always relevant to each project. We work with engaged members of professional communities for professional perspectives. We connect with these audiences through avenues such as Broker Pulse, and can filter to ensure an audience segment is optimised for each project.

What is a big enough sample for market research?

A sample should represent the relevant market, so the ideal size can vary from project to project. For projects with a smaller overall audience, a smaller sample can deliver accurate results. Larger projects may scale sample size with overall audience size to maintain an accurate representation.

What does the Agile Market Intelligence process look like?

We start any project with a discovery session with our clients. This is to understand their goals and properly plan how we will approach our research. After that, the specific steps may vary, depending on client needs—we don’t use a one-size-fits-all approach, as we know no two clients are the same.

What are the timelines for projects with Agile?

All projects have their own timelines with unique durations. How long a project will run depends on scope, specificity, output, adjustments, and review stages. Our bespoke programs typically take between six to eight weeks to complete.

How do you know the respondent is who they say they are?

We validate our respondent's survey responses through a number of quality assurance measures on their first time completing a survey with us. Our team will review their personal and business information against public datasets and websites to ensure accuracy.

How are respondents incentivised?

Each survey is different and may have different incentives for respondents. Some are financial incentives, and in other cases, respondents are motivated because they earnestly want to share their feedback. In cases like Broker Pulse, respondents are also incentivised by the fact that respondents can access the final report so they can see how their experiences compare to their peers.

Our team will be sure to use suitable processes to help you achieve the best results for your project.

What is the relationship between Agile Market Intelligence and Momentum Markets?

Agile Market Intelligence is part of the Momentum Markets Group. We began as part of a dedicated research team working directly with Momentum Media, but as the demand for our services has grown, so have we, leading to Agile Market Intelligence developing our own brand to better service client needs.

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