

Challenge (Abstract)
The industry of financial advisers is changing due to increased complexity in client demands, compliance requirements, and scalability pressures. As such, managed account providers are essential in supporting businesses optimise their operations and solutions. Despite this support, both firms and managed account providers are faced with the challenge of a readiness gap in implementing strategies meant to increase efficiency.
The Unlocking Advice Efficiencies in 2025 report, produced by Agile Market Intelligence in partnership with Zenith Investment Partners, uncovers the landscape of financial advice businesses in Australia and the value that managed account providers play in helping firms achieve optimal efficiency.
Solution (Methodology)
A survey of 460 Australian financial advisers was conducted between 22nd November and 17th December 2024. From this sample, 88% of respondents originated from financial advice practices, while 12% came from multi-disciplinary financial services firms.
Findings (Results)
- 67% of firms acknowledge that scaling advice will have a significant impact, yet only 42% feel prepared.
- 58% of financial advice firms use managed accounts.
- 92% of advisers claim that managed accounts save time in portfolio administration, rebalancing, and reporting.


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