As Agile Market Intelligence prepares to launch its comprehensive 2025 Accounting Tech Review, the latest market share data reveals the competitive landscape accounting professionals are navigating across key software categories.
Key stats you need to know
- Xero leads General ledger & ERP with the highest market share.
- Practice management is led by Xero Practice Manager, with MYOB trailing at second.
- HubDoc leads the insights and reporting category.
- The median for accounting professionals is the usage of 5 different platforms.
Technology solutions for the accounting industry offer a variety of solutions ranging from comprehensive practice and firm management or industry-specific general ledger & ERP solutions to more specialised tools such as data capture and automation. Accounting Tech Review sets new industry benchmarks for account tech platform performance. The report enables technology providers to better understand the perceptions of Australian accountants and bookkeepers toward various parts of their proposition and track changes year-on-year.
The 2025 study reveals the era of single-vendor solutions is over. Data shows the median accounting professional now uses 5 different technology platforms, with high-adopting participants even using 7 or more platforms. The multi-platform approach reflects the specialised nature of modern accounting workflows.
Xero dominates core accounting, capturing an impressive market share in the General ledger & ERP category, with MYOB trailing and Intuit QuickBooks at third. Detailed market share figures and comprehensive platform rankings will be revealed in the full 2025 Accounting Tech Review report. This suggests many accounting practices are using multiple platforms rather than relying on a single solution.
Practice management remains fragmented, with Xero Practice Manager leading and MYOB Practice Manager following in second with a large gap, indicating significant opportunity for consolidation and growth in this space.
Specialised tools show varied adoption. In compliance and audit, CCH iKnowConnect holds the largest share, while insights and reporting sees HubDoc at the. Data capture is led by DocuSign, reflecting the continued push toward digital workflows.
The data highlights how accounting professionals are building diverse tech stacks rather than depending on all-in-one solutions. With market leadership varying significantly across categories, practices have flexibility in choosing best-of-breed tools for specific functions.
The inaugural Accounting Tech Review will dive deeper into these platforms, examining features, integration capabilities, and real-world performance based on quantitative performance metrics and open-text feedback provided by respondents.
About the research
The results from Agile Market Intelligence’s 2025 Accounting Tech Review are based on survey responses collected from 755 accountants and bookkeepers across Australia from 22nd April to 21 August 2025.
The report is designed to benchmark accounting platform performance from the perceptions of Australia’s accounting and bookkeeping professionals. It captures sentiments towards functionality, service quality and platform features, to build year-on-year comparisons. Data has been weighted by practice size and role seniority to ensure a representative cross-section of the market.
A public version of the report will be made available to participants and industry in early November 2025. For more information about the full report, including the competitive analysis tool for technology providers, please contact jarrad.nash@agilemi.com.au.
