Key stats you need to know
- 86% of legal professionals read a legal newsletter or email bulletin in June 2025.
- Weekly readership is now the dominant cadence, covering 45% of the audience.
- Only 6% listened to a legal podcast and 4% watched a webcast in the same month.
Inboxes dominate engagement
- Newsletters or email bulletins were consumed by 86% of respondents in June.
- Promotional emails or EDMs followed at a distant 35%.
- Legal media websites reached 37% of professionals, less than half the newsletter audience.
Legal professionals continue to start their information journey in the inbox, where curated bulletins cut through time pressure and filter noise. Publishers that win this slot gain unparalleled reach and a springboard to deeper content on other channels. Social media posts attracted only 17%, underscoring the limited pull of third-party feeds, but print magazines continued to serve 29% of readers, showing enduring value for long-form pieces.
“For advertisers and brands trying to reach legal professionals, media bulletins are the most trusted and engaged channel. They set the tone for everything that follows,” said Michael Johnson, Director at Agile Market Intelligence.
Weekly reading cadence sets the rhythm
- Weekly readers accounted for 45% of the sample in June.
- Multiple-times-per-week readers made up 34%, signalling appetite for frequent but manageable updates.
- Monthly readers formed the largest single group at 48%, showing demand for evergreen summaries.
The data confirm a varied cadence in how legal professionals consume media. Weekly remains the most common rhythm, with 45% of respondents tuning in on a consistent weekly basis. Another 34% read multiple times per week, showing appetite for frequent, manageable updates.
Daily engagement came in at 18%, a smaller group but one that signals strong habitual use. These are professionals who make time to stay informed every day, often using bulletins to scan headlines, spot risks or stay ahead of fast-moving developments.
Fortnightly reading settled at 19%, positioning it between tactical and strategic use cases. Monthly readers, who formed the largest single group at 48%, gravitate toward curated summaries that capture the big picture.
“A loyal group of legal professionals reads daily, and that tells us something important, media bulletins are part of how they work. For others, a weekly cadence offers the right balance of frequency and focus,” said Michael Johnson.
Alternative formats remain niche
- Events drew 11% of professionals, highlighting their specialist rather than mass role, in-person attendance likely differentiates it from other media formats.
- Podcasts reached just 6% despite sector-wide audio growth.
- Webcasts resonated with only 4% of the audience.
While live and audio formats can deepen loyalty, their modest reach limits their use as lead channels. They perform best when integrated with email and web touchpoints that already secure broad awareness. Combined, events, podcasts and webcasts engaged less than one-quarter of the email bulletin audience. These formats continue to serve as depth channels for highly engaged sub-segments.
“Smaller formats punch above their weight on influence but not on scale. They work best as extensions of a strong newsletter strategy.” — Michael Johnson.
About the research
Agile Market Intelligence’s BrandIntelligence is a tool that guides expert marketers on their journey to achieving clarity over their marketing spend and to help them position their business for growth.It is designed to capture insights that allow you to track your brand over time while capturing on-demand insights.
This edition of the BrandIntelligence survey was conducted between 1st to 31st June 2025. The survey encouraged legal professionals within private practice across Australia to contribute to the research by answering a range of questions about brands.
