New data shows a steady rise in the number of Australians prioritising saving—from 42% in March to 46% by June 2025. But for one in three, covering everyday expenses remains the main concern.
Key stats you need to know
- Almost 1 in 2 Australians (46%) say saving is their number one financial priority, up from 42% in March.
- 28% still identify day-to-day expenses as their main concern.
- Debt repayment has declined as a focus, falling to just 25% in June.
More Australians are shifting from survival to saving
- Saving has grown as the leading financial focus over four consecutive months. In March 2025, 42% of Australians identified saving as their top priority; by June, this rose to 46%. This includes saving for retirement, deposits, investments, and emergency funds.
- Yet, 28% still say day-to-day costs, like groceries, insurance, and childcare, are their main priority, highlighting that cost-of-living pressures remain a central financial concern for many households.
The trend signals a growing sense of financial stability, with more Australians moving from reactive budgeting toward long-term planning. However, with nearly a third still focused on making ends meet, financial pressure remains a reality for many households.
“The shift toward saving is encouraging. It suggests more Australians are in a position to think beyond the next bill. But with one in three still focused on getting through the week, cost-of-living pressure is far from resolved,” said Michael Johnson, Director at Agile Market Intelligence.
About Consumer Pulse
The Consumer Pulse is a monthly tracker of over 1,500 Australian consumers developed by Agile Market Intelligence to monitor consumer sentiment, financial stress, and behavioural shifts across key household segments. The survey provides a real-time view of financial wellbeing in Australia, segmented by debt status and home ownership.
