2025 Accounting Tech Review results reveal which accounting tech platforms are experiencing the fastest adoption. The Top 10 fastest-growing platforms are led by the insights, reporting and client engagement platform Syft, the data capture and automation platform ezyCollect and the data capture and automation platform AutoEntry.
Agile Market Intelligence’s 2025 Accounting Tech Review is based on a survey of over 700 accountants and bookkeepers across Australia on their experiences across 41 different accounting and practice management platforms. We categorised platforms into five solution categories: General ledger & ERP, Data capture & automation, Compliance, research & audit, Insights, reporting & client engagement, and Practice & firm management.
Key stats you need to know
- Syft dominates growth metrics with 79% of its users being new adopters (users who have adopted the platform in the last 12 months), demonstrating exceptional momentum in the insights, reporting and client engagement category.
- Insights, reporting and client engagement platforms dominate the growth rankings with four platforms in the Top 10: Syft, Spotlight Reporting (43% new users), Xbert (42% new users), and Fathom (35% new users).
- Data capture & automation platforms show strong expansion with ezyCollect (67% new users), AutoEntry (60% new users), and EzzyBills (40% new users) all appearing in the Top 10, reflecting growing demand for workflow automation.
- Compliance, research & audit platforms demonstrate steady growth with ApprovalMax (38% new users) and ATOmate (29% new users) making the list, showing that specialised compliance solutions are gaining traction despite smaller market shares.
The 2025 Accounting Tech Review analysed responses from 736 accountants and bookkeepers across Australia, measuring platform growth rates through the percentage of users who adopted each platform within the last 12 months, providing insight into which solutions are gaining market momentum.
Emerging platforms achieve rapid adoption despite limited market share
Syft, with its 79% new user rate, maintains a moderate market share while demonstrating exceptional ability to win new customers in the competitive insights and reporting space. Next on the list, ezyCollect (67% new users) and AutoEntry (60% new users) both show robust expansion despite their relatively smaller market presence. These platforms are successfully identifying and converting accounting professionals seeking alternatives to established solutions.
Notably absent from the growth rankings are General ledger & ERP platforms, which represent already established technologies with mature market penetration. With a platform like Xero already used by nearly 9 in 10 accounting professionals surveyed, the category's growth now comes primarily from market consolidation rather than new platform adoption.
Automation and insights dominate fastest-growing categories
Two categories stand out as the fastest-growing segments of the accounting technology market, claiming 7 spots in the Top 10. Under the category ‘Insights, reporting & client engagement’, platforms in the list include: Syft (79%), Spotlight Reporting (43%), Xbert (42%), and Fathom (35%). Meanwhile, ‘Data capture & automation’ platforms in the list include: ezyCollect (67%), AutoEntry (60%), and EzzyBills (40%).
The dual dominance reflects how new technology solutions are shaping the accounting practice. Insights/reporting platforms are responding to the growing demand for sophisticated client communication and data visualisation tools. Four platforms appear in the Top 10, with no one platform dominating over the market share. On the other hand, automation platforms that address manual data entry are enabling practices to systematically reduce time spent on routine tasks.
In the ‘Compliance, research & audit’ space, ApprovalMax (38% new users) and ATOmate (29% new users) show that specialised compliance solutions are steadily gaining ground. ATOmate's appearance on both the satisfaction Top 10 list reported and the growth Top 10 is particularly notable, indicating the platform successfully converts satisfied users into advocates who drive new adoption.
Access Accountants Evo secures fourth place with 58% new users, demonstrating that ‘Practice & firm management’ platforms can achieve strong growth despite the comprehensive, complex nature of these solutions. The platform's success suggests that accounting practices continue to seek better tools for managing internal operations and workflows.
"The fastest-growing platforms aren't trying to do everything. They're solving specific problems exceptionally well. Whether it's automating data capture or transforming how practices present insights to clients, these platforms are winning by addressing clear pain points. The growth rates show that accounting professionals are willing to adopt new tools when the value proposition is focused and compelling," said Michael Johnson, Director at Agile Market Intelligence. "
About the research
The results from Agile Market Intelligence’s 2025 Accounting Tech Review are based on survey responses collected from 736 accountants and bookkeepers across Australia from 22nd April to 21 August 2025.
The report is designed to benchmark accounting platform performance from the perceptions of Australia’s accounting and bookkeeping professionals. It captures sentiments towards functionality, service quality and platform features, to build year-on-year comparisons. Data has been weighted by practice size and role seniority to ensure a representative cross-section of the market.
A public version of the report will be made available to participants and industry in early November 2025. For more information about the full report, including the competitive analysis tool for technology providers, please contact jarrad.nash@agilemi.com.au.
