Property investors remain motivated to build wealth, presenting brokers with a great opportunity to support this growing segment. As such, it is important to understand their background, experiences, and the challenges they face in order for brokers to tailor their approach and demonstrate value.
The Consumer Pulse Spotlight: Property Investors drew on more than 18,000 survey responses, including a targeted sample of over 1,500 property investors, to map their financial behaviour, lending experiences, and future plans.
Property investors have the financial confidence to grow their wealth
Compared to the average Australian, property investors are in a stronger financial position to invest in property. 66.8% feel financially secure (compared to 48.4% of all Australians), while 48.1% report positive cash flow (compared to 32.5%). This leaves them primed for long-term investments and focused on building wealth. In fact, over 30% believe they are missing out by not owning additional properties, fuelling the desire for nearly a third of property investors to invest more in property in the next 12 months.
Notably, property isn’t the only place investors allocate their wealth. They also invest in other types of assets, including their primary residence (73.9%), publicly listed shares (37.9%), and managed funds/ETFs (28%). They actually surpass the general Australian in all types of investments made possible. Ergo, residential brokers are competing for the attention and capital of property investors.
Difficulties in investing and how property investors circumvent them
Despite a big appetite for investing, property investors also face their fair share of hurdles when it comes to securing investment finance. For instance, 39.7% of investors have felt that traditional banks made investment lending too difficult, but the majority have found a way to overcome this challenge.
One approach is turning to non-bank lenders, with property investors being nearly twice as open to exploring this option as compared to the average Australian (41.7%). In fact, 23.6% have reported having already used a non-bank lender for investment lending, and would utilise this method again. It was also discovered that around six in ten work with at least one professional adviser, showing that they have access to a pool of experts to supplement them with knowledge and information.
Where brokers can reach property investors
These findings suggest property investors are financially capable, well-informed, and supported by professional advisors. However, this same group faces challenges, which brokers are well placed to address through their lending expertise. Reaching this audience also requires understanding where property investors consume media. In general, they over-index the average Australian on professional and digital channels, but most especially on the platforms of LinkedIn (+15.4), news media (+9.5), and podcasts (+7.4).
About the report
Agile Market Intelligence’s Consumer Pulse Spotlight: Property Investors, sponsored by Bluestone Home Loans, looks at the current financial situation of property investors, their intentions and plans when it comes to wealth management, as well as the challenges they face in property investment. Responses were collected from 1,574 property investors in March 2026, and compared to the responses from 18,050 Australians surveyed over the course of a year.
Note: Fieldwork was conducted in March 2026, prior to the Federal Government's May 2026 Budget announcement of proposed changes to capital gains tax on investment properties.
Download the full report here.
